Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a masters degree in journalism and spent seven years working in newspaper, magazine and public radio reporting before crossing over to market research in 2001, founding CLK Consulting in 2007. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action. She has enjoyed working with brands big and small, including Intel, HP, WD-40, General Mills, Capella University, Columbia Sportswear, Outdoor Research and Quicksilver.
Living in Boulder, Colo., Carol embraces the Rocky Mountain lifestyle. She is a competitive cyclist on the road and track, and is an avid telemark skier.