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Along with our partners at DDG, we facilitated a unique Town Hall collaboration for IBM’s Worldwide Sports Marketing (WWSM) group. The one-day kickoff meeting brought together key stakeholders from IBM’s Research THINKLab, Analytics and Interactive Experience business units, along with leadership from IBM’s roster of agency partners, with a focus on developing new and innovative ways for IBM to leverage and grow their sports marketing properties.  We are looking forward to an on-going partnership with DDG to develop additional innovation strategies for IBM’s WWSM in the coming year.


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