Types of Information We Collect
When you visit the Site, we may ask your browser to store small text files containing a string of alphanumeric characters known as a cookie. We use both session cookies and persistent cookies. If you have chosen to identify yourself on a Site, we may use session cookies containing encrypted information to identify you and facilitate your use of the Site. Session cookies are required to access much of the content and services offered on the Site. After you leave our Site and close your browser, a persistent cookie remains. Persistent cookies can be removed by following your help file directions in your web browser. If you refuse our cookies, some features of the Site may not function properly.
User Provided Information: When you choose to submit personally identifiable information to our Site (including name, address, telephone number, email address, transaction information, credit card information and date of birth), your information is used only for the specific purpose for which it was submitted, unless you consent otherwise or as required by law. In many cases, you choose the amount of information you supply. There may be instances where some of the information that we ask you to provide is identified as mandatory and some as voluntary. In such cases, if you do not provide mandatory personal information with respect to a particular activity, you will not be able to engage in that activity. We may collect personally identifiable information when you:
- Inquire about our services;
- Create an account at our Site;
- Sign up for email updates or to receive our newsletter and/or advertisements;
- Enter a contest or sweepstakes;
- Are referred to us through a marketing promotion; or
- Participate in a marketing survey, promotion or event.
We maintain the data that you provide us in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources.
Log Files: Our servers may automatically record certain information (e.g., web request, Internet Protocol (“IP”) address, browser type, browser language, URLs, etc) that your web browser sends whenever you visit our Site.
Web Beacons: We may employ clear GIFs or Web Beacons to track anonymously how users use the Site. We may also use Web Beacons in our emails to track which emails are opened by recipients.
Use of Information
At Link, we always want to provide you with the most interesting and helpful information. In order to do this, we may collect information that allows us to:
- Send you promotional offers or information we believe will be of interest to you;
- Send you email updates, announcements and/or newsletters;
- Identify your service preferences;
- Customize our communications to you; and
- Improve our customer service.
We may collect personal information from visitors to our Site on a voluntary basis; however, visitors are not required to give such information to access our Site. Personal information may include, without limitation, name, address, phone number, e-mail address, billing information and credit card numbers.
When someone visits the Site, our web servers automatically gather information that allows the Site to communicate with the visitor’s computer during the visit. We also may use any of the following information: the number of visits to the Site, which parts of the Site visitors select, IP address (the Internet address assigned to your computer from your Internet Service Provider), domain type, browser type (e.g., Safari or Internet Explorer) and date and time of day. We use this information for statistical purposes that help us design and administer the Site. Those types of information do not disclose personally identifiable information that would permit us to identify or locate individual visitors.
Disclosure of Information
We do not sell, trade or rent to any unaffiliated third parties your personally identifiable information collected on our Site. We do use the anonymous data and the personally identifiable information collected through our Site for statistical purposes and for improving the Site, as well as for our marketing purposes, as part of our responses to your questions or requests for information and potentially when sending commercial emails to you. We may engage a third party’s software or services to assist us with these analyses and activities in which case such information may be shared with them for these purposes.
We may contract with other companies to provide certain services. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. This may include sending you newsletters and emails periodically. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Link. On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.
In some cases, we may choose to buy or sell assets. In these business transfers, customer information, including personally identifiable information, is typically one of the business assets that is transferred. Moreover, if the Site, Link or substantially all of its assets were acquired, or in the unlikely event that we go out of business or enter bankruptcy, customer information, including personally identifiable information, would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquiror of the Site, Link or any of its assets may continue to use your personally identifiable information as set forth in this policy.
We are in compliance with the requirements of COPPA (the Children’s Online Privacy Protection Act) and we do not knowingly collect personal information from anyone under the age of 13. Our Site and services are all directed to people who are at least 13 years old. Since information regarding children under the age of 13 is not collected, we do not knowingly distribute personal information regarding children under the age of 13.