Chris has an extensive background in sports, entertainment and commerce within the US, European and Latin American markets; helping global brands to maximize their IP rights and create new revenue streams. He has worked with iconic personalities such as Pelé, Neymar Jr. Frank Sinatra, Marilyn Monroe and Nelson Mandela and many leading brands.
Chris was part of the management team that helped conclude the historic intellectual property transaction to acquire, manage and preserve the legacy of the legendary Pelé, co-founding Legends 10 in 2011. Chris ran the day-to-day commercial operations of the company for 5 years, helping to develop a long-term strategic plan that the company executed to enhance and build the Pelé brand. Involved in all the contractual negotiations and commercial relationships for Pelé and the business organization with global companies such as VW, Banco Santander, P&G, Emirates Airline, Coca-Cola, Hublot , Stada, Subway and others; long term licensing and partnership contracts with Cacique/Café Pelé, Montegrappa, Halcyon Galleries; and commercial appearances globally in Africa, Asia (China, Japan and India), Europe, Latin & Central America, Middle East and SE Asia and Australia.
For the past two year Chris has run a natural food supplement distribution business in Brazil that has built retail, wholesale, private label and direct to consumer points of sales on behalf of major German and Japanese manufacturing companies.
Chris previously spent over eight years as the COO and President of the Ripken Baseball Group – building the business platform for one of the USA’s legendary baseball stars Cal Ripken, Jr. Under his leadership the company expanded operations across the USA. Including professional team ownership; a property development & services company; plus the US’s leading youth baseball instructional camps and tournament destinations. Additionally, Chris helped establish and then served on the board of the Cal Ripken Sr. Foundation a 501©3 dedicated to helping disadvantaged youth that impacts the lives of more than 50.000 at risk youths annually.
With more than 25 years of executive management, marketing and business development skills internationally, Chris is originally from the UK and has lived and worked from the US for more than 20 years.