Jeff BentonCo-Founder & CEO
Jeff Benton has more than 23 years of experience developing marketing, business growth and partnership programs for a diverse range of organizations—from professional sports teams and leagues to international networks of CEOs and business executives. Throughout his career, Benton has built relationships with corporate leaders with many of the world’s premier brands. Benton’s diverse background also includes running professional sporting events and overseeing programs that include professional athletes, coaches and entertainers. Benton is currently the President and Founder of Link Strategy Group, a Business Growth Firm that provides strategic marketing and business development services to a diverse group of clients. The firm is focused on working with companies that provide innovative solutions to the marketplace and that are characterized by their passionate leadership. Link Strategy Group utilizes its experience to help clients grow their revenue through a variety of methods. These include developing sales channels within Link’s extensive network, structuring co-marketing and strategic partnerships, establishing sponsorships, and executing strategic events ranging from CEO Roundtables to Conferences. The Link Strategy Group team has developed business growth programs directly for world-class organizations including AEG, YPO-WPO, Barclays, Inspirato, Jet Linx, SAP, Aon, NFL Players Association, Vistage, USTA, MLB.com Digital Academy, Xanterra, PGA TOUR and LPGA TOUR. Prominent events and programs that the Link Strategy Group team has either developed or implemented strategic marketing and partnership programs for include the YPO Global Leadership Conferences in Toronto, Sydney, Miami, Denver, Singapore, Istanbul and Los Angeles, SAP Studios, Vistage CEO Conference, Super Bowl Week, US Open Tennis, PGA TOUR Championship Management and NFL CEO Roundtables. Prior to founding Link Strategy Group, Benton created the worldwide alliance and sponsorship program for Young Presidents’ Organization, a network of more than 21,000 global business leaders who are dedicated to lifelong leadership. One of his primary responsibilities included the cultivation of strategic partnerships that would increase YPO’s value as an integral part of its members’ professional and personal lives. As a result of his efforts, the organization now boasts a collection of partnerships with some of the world’s leading brands that offer unparalleled benefit programs and opportunities exclusively to YPO’s members. Before joining YPO, Benton served as director of business development and strategic alliances for Exclusive Resorts, the world’s largest destination club. In this role, Benton led the club’s sports and entertainment division and was responsible for developing relationships with leading management agencies and sports entities, including the NFL Players Association and the NBA Players Association, as well as individual athletes, coaches and entertainers. Earlier in his career, Benton was managing director of sales and corporate partnerships for the United States Tennis Association (USTA) and US Open. He also previously served as national sales director for the PGA TOUR, where he established corporate sponsorship programs and developed the Premier Partnership program. Benton served in similar capacities, and oversaw sales, marketing and public relations for the Colorado Rapids, a Major League Soccer team, and for RHB Ventures, a prominent sports and entertainment management firm. Over the years, Benton has received numerous awards and recognition for his marketing, events and sponsorship programs. Benton received his bachelor's degree from Emory University in Atlanta but currently lives in Santa Monica. Benton has a strong interest in professional and personal leadership and is currently developing programs for CEOs, professional athletes and young adults that teach them how to reach their full potential. He served as the Chairman on the Challenge Denver Board and also served on the Challenge Day and Denver Sports Commission Boards. Benton was also member of Colorado Succeeds Advisory Board and member of Entrepreneurs' Organization in the Colorado Chapter.
Brett WeinrothManaging Director, Link Consulting
Brett Weinroth is Managing Director of Link Strategy Group and leads the firm’s Washington, DC practice. He brings more than 20 years of experience generating top-line revenue growth and building strategic marketing partnerships in a wide range of industries and is focused on building Link’s naming rights, sponsorship and sports consulting business. Throughout his career, Weinroth has represented some of Octagon’s most visible clients and properties, led the global corporate sponsorship portfolio for the Worldwide Senior Tennis Tour, played a significant sales leadership role in the growth of Exclusive Resorts, the world’s premier luxury destination club, and worked for his hometown Philadelphia Eagles. Weinroth has developed unique integrated sponsorship, marketing and licensing programs with numerous Fortune 500 companies. Most recently he led Link’s efforts on behalf of DC United (MLS) that resulted in an historic multi-year presenting partnership with national defense conglomerate, Leidos. Weinroth is an active board member and past gala chairman for the Jr. Tennis Champions Center, a non-profit character development and leadership-building program in College Park, MD, and he has served on numerous charitable committees including NFL Players, Youth AIDS, Inova Health Systems, National Jewish Health, DC Special Olympics and the Jewish Family and Children’s Services of Greater Philadelphia. Weinroth has served as an adjunct professor in the Sports Industry Management masters program at Georgetown University, advisory board member for the American University men’s tennis program and strategic advisor to numerous entrepreneurial ventures and start-ups. Weinroth received his bachelor’s degree from the Mark H. McCormack Department of Sport Management, part of the Isenberg School of Management at the University of Massachusetts at Amherst, where he was the first student manager for head basketball coach John Calipari. He currently resides in Bethesda, Maryland, with his wife Leah, a journalist, and their two children, Trey and Nina.
Hillary GadsbyVice-President, Link Leadership
Referred to as a renaissance woman and “Jill of all Trades” by Forbes, Hillary is about as diverse when it comes to business as it gets. She has an international business degree from The American University of Paris, is best-selling author, and has worked in the marketing and event management departments of brands such as Ralph Lauren, Gucci, and The Wedding Shop (distributor for Valentino and Vera Wang). In 2009, Hillary founded A Gadsby Affair, which focuses on strategic marketing and branding solutions for companies such as Toyota, Four Seasons, Aston Martin and Saks Fifth Avenue. She is also the founder of Stiletto Gal, which is a national premium media company and relevant global community for (millennial) women leaders. Hillary’s ability to successfully put her clients in the public eye and build new business relationships for them has gained her respect with companies in a variety of diverse industries from luxury goods to corporate finance.
Steve LevinManaging Director, Link Conferences
Steve Levin is Managing Director of Link Conferences. With more than 20 years of experience in conference development, business management, marketing and business development, Steve specializes in identifying emerging trends, driving event strategy and working with global thought leaders and visionaries. Steve has created and managed global conferences for organizations including Microsoft, YPO, The Bill & Melinda Gates Foundation, Cisco, AMD, Yara, Time, Fortune and others. Prior to LSG, Steve served as Director of the YPO EDGE, leading content strategy for the world’s largest gathering of chief executives that brings together more than 2,600 leaders from more than 90 countries. Before YPO, Steve led strategy and content development for Microsoft’s two premier CIO events – the Global Accounts Summit and Global CIO Summit. He also led Microsoft’s Imagine Cup, a global technology competition where university students used technology to help solve some of the world’s toughest problems. Prior to Microsoft, Steve was Senior Vice President at The Van Heyst Group where he led client relations, program development, sponsorship and business development for numerous clients and conferences including: World Congress on IT, African Green Revolution Conference, America’s Healthcare at Risk Summit, Federal CTO Summit, Fortune Brainstorm, Time & ABC News Summit on Obesity, AMD Global Vision Conference, and others. Steve has successfully launched more than ten products, six companies and numerous conference and product brands. Adept at developing and leveraging relationships with key executives and partners to accomplish mutual goals, he has expertise in working with thought leadership and high growth companies. Steve lives in Denver, Colorado with his wife, two daughters and golden retriever and enjoys running, hiking, skiing, and stand-up paddleboarding when he can find flat water.
Robyne Sarah CorcoranProject Manager, Link Impact
Robyne Sarah Corcoran is Project Manager, Strategic Partnerships at Link Strategy Group. Robyne has a deep and varied intensive background. Her work as an architect and designer was showcased at the MOMA in NYC and was exhibited for 6 months at the Museum of Modern Art and Architecture in Rome. Robyne was one of the youngest, women architects to have built work in Rome, Italy. She also has work in the 2010 Olympic Village, NYC, and in China. Robyne has managed and directed international teams to bring all these projects to life. She has organized conferences and talked with NYC Commissioners, City Officials and the Director of the Architecture Institute of NYC in New York and around the US. Additionally Robyne has taught yoga for the past 9 years.
Dan GacettaVice President, Link Sports & Entertainment
Dan Gacetta is a Vice President of Strategic Partnerships. He comes to Link Strategy Group from Unger Media where he managed event partnerships which included the Greenwich Wine + Food Festival. While under his leadership at Unger Media, the Festival’s sponsorship sales portfolio grew by over 50%. Prior to that, Dan was the Director of Business Development at the National Lacrosse League. During his tenure, the league increased its corporate partnerships with five new brand sponsors and ten new licensees. Dan was also instrumental in developing both broadcast and digital media partnerships. Dan began his career in advertising and spent eight years at Young & Rubicam managing brands including the United States Postal Service, KeyBank, and AT&T. He then joined a start up sports marketing agency specializing in the representation of action and Olympic sports athletes. He and his partners sold the agency to Octagon where Dan continued in his role of developing sponsorships for the athletes. His partnerships included deals with Coca-Cola, Visa, AT&T, Mountain Dew, and Taco Bell, among many others. After representing athletes, Dan joined the experiential marketing and content creation agency, Aura 360 Ventures. He combined his account management skills with sponsorship sales skills to create and manage compelling events and content programming. This included the Jeep Union Square Street Sessions, a high profile professional snowboarding event in New York City. Dan also managed the development and execution of the Men’s Health Urbanathlon series. Dan graduated from Syracuse University with a dual major in advertising from the S.I. Newhouse School of Public Communications and marketing from the Whitman School of Management. Dan received his MBA in marketing from Fordham University. He lives in Fairfield, Connecticut with his wife and two chidren.
Sue OberliesenProject Manager
Sue Oberliesen is Project Manager with Link Strategy Group, focusing on business development, research and key client initiatives. Sue has played an integral role in designing partnership strategy with multiple LSG clients, and manages processes that support ongoing business development and client reporting. Sue’s background in executive search brings a unique and valuable approach to LSG’s client project management. Sue is a lifelong learner, and motivated by challenging herself to continually grow personally and professionally. Prior to LSG, Sue was on the leadership team of a boutique executive search firm, managing operations and client process. Sue has also held positions in Human Resources, Marketing, and started her career with an award-winning design firm focused on architecture and urban planning. Sue received her undergraduate degree from Michigan State University and a Masters in Landscape Architecture/Urban Design from University of Virginia. Sue currently resides in Denver with her husband, two teenagers, (and her show dog “Princess Contessa”). She enjoys spending time exploring the outdoors and hiking and skiing with her family.
Carol KauderStrategic Advisor
Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a masters degree in journalism and spent seven years working in newspaper, magazine and public radio reporting before crossing over to market research in 2001, founding CLK Consulting in 2007. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action. She has enjoyed working with brands big and small, including Intel, HP, WD-40, General Mills, Capella University, Columbia Sportswear, Outdoor Research and Quicksilver. Living in Boulder, Colo., Carol embraces the Rocky Mountain lifestyle. She is a competitive cyclist on the road and track, and is an avid telemark skier.
Jonathan EllerbyStrategic Advisor
Jonathan's consulting work shines in the areas of innovation, leadership development and change management. For more than 20 years, he has specialized in culture change, designing adult development programs, and the subject area of integrative health and wellbeing. Jonathan has been featured as an expert on the topics of holistic health, cross-cultural healing and heightened states of consciousness in films, print, television, and radio. He is the author of the international best-sellers "Return to the Sacred," and “Inspiration Deficit Disorder,” among other publications. Previously the Spiritual Program Director for the famed Canyon Ranch Resorts and the founding CEO for TAO Inspired Living, Mexico. Jonathan is also a coach and counsel for leading CEOs and award winning celebrities. His unique perspective has been sought after by numerous media outlets including the New York Times, the Yoga Journal, Larry King Live, the Martha Stewart Radio Show, and BetterTV to name only a few. Jonathan’s consulting work and innovation facilitation has been sought after by some the world’s most notable companies including Pepsico, Kraft, Nissan, Honda, the U.S.Navy, the U.S. Forest Service, the CEO Group, YPO Chapters, Miraval Resort, Baxter Pharmaceuticals, Canadian Correctional Systems, the Financial Planning Association and many more. Jonathan has also been a university lecturer and adjunct instructor at five universities, including the University of Arizona, where he was a regular guest instructor with the Andrew Weil Program for Integrative Medicine. With more than 2000 hours of presentations to his credit, Jonathan’s warm, insightful, adaptable and engaging talent for speaking and working with large audiences remains an important part of his work today. Jonathan’s PhD in comparative religion focused on systems of meaning and cross-cultural education. This and a life of extensive travels to study and live among more than 40 different cultural traditions around the world, enable Jonathan to bring uncommon, unique and inspiring perspectives to all that he does. Based in Boulder, Colorado, Jonathan is married, the father of two, serving as the Executive Director of the Althea Center for Engaged Spirituality in Denver, and as a Senior Consultant for Paragon Performance Evolution.